Who We Are

We are a real estate private equity firm with an impressive track record that we have developed over the last 15 years. We focus on multifamily properties that have not achieved their full potential. There is a fundamental affordability crisis in North America driven by rising construction costs, increased demand and inelastic supply of quality affordable apartments. We strive to improve the quality of our properties through our trademarked COBRA methodology, providing America’s families with what they need most. Our goal is to continue to generate outstanding risk-adjusted returns across investment cycles and over the long term while providing affordable market rate housing to our customers.

Strategy

We acquire undermanaged assets at a discount to replacement cost. We then improve the properties through our transformational COBRA methodology and our targeted value-add initiatives. Our efforts result in above market returns for investors, an improved quality of living for our customers and a positive social impact on the community.  

Our investment strategy is straightforward. Buy it. Transform it. Sell it. 

Approach

Throughout our 25 years of combined experience, we have developed a revolutionary approach to unlocking value from our investments. Our trademarked COBRA methodology has been developed by transferring knowledge from a multitude of industries and re-applying that knowledge to our active hands on management of apartments. Concepts like “Lean Manufacturing”, “CRM”, “Desire Line”, “Customer Retention”, “Energy Revolution”, “Sustainability” and “Technology Adoption Curve” are the basis of our belief in pro-active management that puts our customer’s needs at the center of our journey. 

Geography

We focus on the West and South-West regions where we have developed a deep knowledge of the market dynamics, acquired familiarity with local customer needs, and established relationships with local brokers, contractors, and vendors. We seek to acquire assets in the outskirts of major MSAs with strong fundamentals, such as low unemployment, net positive migration, and sustainable GDP growth.

Our markets tend to have a high concentration of jobs in education, government, healthcare and technology. The confluence of these industries creates a more stable local economy and attracts a well-educated workforce. 

Team